Last week I pitched to peers and I am quite disappointed. I feel I could have done a much better pitch worthy of my written work if I allocated more time to preparation.
I think the pressure of going first; including nerves and lack of preparation portrayed my ability and standard of work in a poor light.
However I did get very good feedback responses. These responses have helped sway my decision which advertisement I will produce. A particular comment got the response I wanted to achieve from a consumer "An interesting concept, creative and memorable".
Idea.1 (Treatment.1) was very successful and my personal favourite; I plan to produce this advertisement accompanied by my TV advert, working in synergy with one another to create my campaign.
I have been given my first tutor feedback form from my pitch and achieved a Merit. This is not the specified standard I am aiming to produce. The good news is that I have a second chance.
I will not be hindered by my inexperience pitching. Instead I will take the criticism of my tutor and strive to produce a distinction pitch to client, worthy of my written work.
Wednesday, 25 November 2009
Wednesday, 18 November 2009
Pitch to Peers
Today I will be pitching my three print advertisement proposals and my TV advert proposal.
I have brought my visual aides to help me feel comfortable within my pitch and give my audience something to draw their attention.
I am slightly nervous because I have spent a lot of time producing my ideas, researching and creating my reports. This has built a high standard portfolio I am proud of.
However I could of giving myself more time to prepare my pitch. I will document my feelings on my pitch in my next blog entry.
I have brought my visual aides to help me feel comfortable within my pitch and give my audience something to draw their attention.
I am slightly nervous because I have spent a lot of time producing my ideas, researching and creating my reports. This has built a high standard portfolio I am proud of.
However I could of giving myself more time to prepare my pitch. I will document my feelings on my pitch in my next blog entry.
Wednesday, 11 November 2009
Pre.Production part.5
I planned to create my storyboards this week; however I found spare time at home to complete these at the weekend.
Instead I have worked on my "Suitability of each Proposal" document. I enjoyed writing this report because it shows the thought I put into my ideas; accompanied by each of my treatments and sketches to help people visualise my campaign.
This afternoon I will construct a simple feedback sheet to prompt a wide range of quantitative answers when I pitch to peers. Later on I will create a primary research questionnaire. This questionnaire will specifically be tailored to qualitative answers I can collate.
This way I can get the best responses out of my consumers and peers. I can see who drinks Red Bull and why in my questionnaire, and find out which of my proposals is liked the most by my peers and why.
Instead I have worked on my "Suitability of each Proposal" document. I enjoyed writing this report because it shows the thought I put into my ideas; accompanied by each of my treatments and sketches to help people visualise my campaign.
This afternoon I will construct a simple feedback sheet to prompt a wide range of quantitative answers when I pitch to peers. Later on I will create a primary research questionnaire. This questionnaire will specifically be tailored to qualitative answers I can collate.
This way I can get the best responses out of my consumers and peers. I can see who drinks Red Bull and why in my questionnaire, and find out which of my proposals is liked the most by my peers and why.
Wednesday, 4 November 2009
Pre.Production part.4
I have been working today creating treatments for my sketches I have developed. I completed a large range of secondary research over the weekend. I highlighted relevant information and created some detailed word reports to explain my findings.
I also started using Harvard Referencing in my reports taught by Tracey for my bibliography in the future.
My portfolio is building up to a very high standard. Today I felt it was important to construct my proposals/treatments and visuals aides, ready for my pitch soon.
Next week I will create my storyboards for my TV advert and write my “Suitability of each proposal” document which could help me gather notes I could mention in my pitch on the 18/11/09.
I also started using Harvard Referencing in my reports taught by Tracey for my bibliography in the future.
My portfolio is building up to a very high standard. Today I felt it was important to construct my proposals/treatments and visuals aides, ready for my pitch soon.
Next week I will create my storyboards for my TV advert and write my “Suitability of each proposal” document which could help me gather notes I could mention in my pitch on the 18/11/09.
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