Red Bull

By Tim Cullimore

Wednesday, 21 October 2009

Pre.Production part.3

Today my lecturer Tracey gave me a date to pitch my ideas to peers. This is a important date because it’s vital I gather good feedback and produce a confident pitch.

Last week I made the decision to advertise Red Bull. Red Bull is an energy drink that currently uses the branding "Red Bull gives you wings".

I have been sketching ideas and mind maps rebranding Red Bull's identity. My idea with the most strength to date is a campaign aimed at students.

Today and over the weekend I will iron out some strong ideas, taking my time to create a good portfolio of research. This will hopefully inspire me to create unique designs and develop some creative proposals for my pitch.

Wednesday, 14 October 2009

Pre.Production part.2

I have decided to work on a Print Advertising Campaign. I have made this decision because I would like to experiment with Adobe Photoshop and Illustrator; creating big visual billboard designs.

Today I plan to brainstorm initial ideas on what I want to advertise. When I decide on a product I will start creating sketches and ideas to add to my portfolio.

Wednesday, 7 October 2009

Pre.Production part.1

Today I was given my final major project brief. Tracey gave an in depth informative lecture on what is expected of us by the end of the year and what we need to achieve.

The first task is deciding upon what medium I want to produce. It is advised to work on a topic of interest, and a particular medium that might reflect my career path. This will give me chance to use my end product to show employers and universities.

The choices I have narrowed down are Music Video, Interactive website or a Print Advertising campaign.