Red Bull

By Tim Cullimore

Wednesday, 21 October 2009

Pre.Production part.3

Today my lecturer Tracey gave me a date to pitch my ideas to peers. This is a important date because it’s vital I gather good feedback and produce a confident pitch.

Last week I made the decision to advertise Red Bull. Red Bull is an energy drink that currently uses the branding "Red Bull gives you wings".

I have been sketching ideas and mind maps rebranding Red Bull's identity. My idea with the most strength to date is a campaign aimed at students.

Today and over the weekend I will iron out some strong ideas, taking my time to create a good portfolio of research. This will hopefully inspire me to create unique designs and develop some creative proposals for my pitch.

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